TulsaWarrior
03-21-2012, 06:02 AM
As long as the Marquette men’s basketball program is the target of a concerted ongoing smear campaign it’s time to mobilize resources. Fans respond – university officials get your #$%! together.
First off a repeat of advice to the Marquette administration – get some real help on the PR front someone who really knows how things work these days. In many ways Buzz is a natural but we all need coaching. You have to anticipate some out of left field questions particularly from some alleged news sources. A track record has been established. That doesn’t mean you cut them off – you just have to know their moves. Coach it’s like scouting another team.
Remember to be true to your core values in all your answers. It makes things a lot easier than listening to some person who thinks they are a “public relations expert.” Most colleges have people in those positions with degrees but no real world experience. When you look for someone to give advice find someone who has been on the barricades and has the scars to prove it.
As for yesterday’s ambush news conference – my answer would have been delivered this way. “Yes, there was an incident involving a number of our young players on January 29th. We dealt with it immediately. I love these young men with all my heart and I was disappointed with them in this instance. When you’re a teacher, coach or parent things like this happen. The real test for these young men is how they grow as responsible adults. With all my heart I am committed to helping this happen. This is an internal matter and that is all I will say on this question.”
On the off the wall DJO question -- “I will not respond to a question that is total innuendo. It’s not a fair question. Our program is committed to representing the university in the most positive way on and off the court – that means in the classroom and in the community. With our success we have also become a target by people who have their own agenda. That saddens me.”
You will get repeat questions at news conference just say with a matter of fact straight forward way, “I have answered the question already and will add additional comments if additional real information is presented to me. “
No one can get your goat if you don’t let them know where you keep it. Buzz's strength is his intensity and emotion. When dealing with a certain segment of the media he has the potential to be baited. As a career journalist I have seen both bias and just plain laziness among colleagues. If you work in the jungle understand the animals.
First off a repeat of advice to the Marquette administration – get some real help on the PR front someone who really knows how things work these days. In many ways Buzz is a natural but we all need coaching. You have to anticipate some out of left field questions particularly from some alleged news sources. A track record has been established. That doesn’t mean you cut them off – you just have to know their moves. Coach it’s like scouting another team.
Remember to be true to your core values in all your answers. It makes things a lot easier than listening to some person who thinks they are a “public relations expert.” Most colleges have people in those positions with degrees but no real world experience. When you look for someone to give advice find someone who has been on the barricades and has the scars to prove it.
As for yesterday’s ambush news conference – my answer would have been delivered this way. “Yes, there was an incident involving a number of our young players on January 29th. We dealt with it immediately. I love these young men with all my heart and I was disappointed with them in this instance. When you’re a teacher, coach or parent things like this happen. The real test for these young men is how they grow as responsible adults. With all my heart I am committed to helping this happen. This is an internal matter and that is all I will say on this question.”
On the off the wall DJO question -- “I will not respond to a question that is total innuendo. It’s not a fair question. Our program is committed to representing the university in the most positive way on and off the court – that means in the classroom and in the community. With our success we have also become a target by people who have their own agenda. That saddens me.”
You will get repeat questions at news conference just say with a matter of fact straight forward way, “I have answered the question already and will add additional comments if additional real information is presented to me. “
No one can get your goat if you don’t let them know where you keep it. Buzz's strength is his intensity and emotion. When dealing with a certain segment of the media he has the potential to be baited. As a career journalist I have seen both bias and just plain laziness among colleagues. If you work in the jungle understand the animals.